Naturally beautiful hair
03/09/10: Timotei re-launches across Europe with a range enriched with natural extracts and organic ingredients.
Beautiful hair – inspired by nature
Timotei , our iconic range of haircare products, is re-launching across Europe, offering affordable haircare enriched with exclusive natural extracts.
Formulated with natural ingredients
The new collection comprises shampoos, conditioners and treatments designed to care for specific hair types. Each product is formulated with natural or organic ingredients sourced from around the world and revered for their unique haircare benefits.
Timotei has long been associated with nature, launching its original herbal shampoo in Sweden in the 1970s. Since then, the trend for beauty products inspired by nature has soared.
Acacia honey and avocado
“Timotei has never been more relevant to consumers, as the popularity of natural ingredients, eco-transparency and green awareness continues to grow,” says Unilever’s Annemarieke de Haan, Category Director for Hair, Europe.
“Our consumer research shows many women are concerned about the effects chemicals in shampoo can have on their hair – and on the planet. They’re looking for products with ingredients they can trust and Timotei offers that at an accessible price,” she adds.
Among the new natural ingredients are French acacia honey which leaves lighter locks glowing with health, and Chinese pearl extract to provide suppleness and shine. Nourishing avocado oil is also added, to care for damaged strands.
By August 2010, Timotei had relaunched in Greece, the UK, Ireland, Russia, Spain, Poland and France.

